Global Citizens amplify their voices to speak for justice.
We don’t get lost in crowds. We’re different from other audiences and music fans; and we will gather for the first time in September at the Global Festival, to demonstrate to our leaders what we want: the end of extreme poverty. On September 29th with the convening of the United Nations 67th General Assembly, we’ll come together in Central Park at the Great Lawn. 60,000 change makers will gather with artists and activists alike, to demonstrate the force of our collective and creative energy. We’ll celebrate the successes in the fight against extreme poverty and the progress achieved towards the 8 Millennium Development Goals, and call to secure and increase future commitments.

At the Global Festival the audience can learn how to activate, adding a new layer to live experience. Through music, we can amplify our voice: show our leaders that we as Global Citizens are demanding the end. We have the tools. We have the resources. Becoming a Global Citizen is about discovering you are also a tool, you are also a resource. You don’t need to be a qualified medical practitioner, an educator or a mid-wife to make a difference; you can still improve access to healthcare, education or maternal health. You don’t need to be a physical utensil- a malaria net or an ARV pill, to be a tool. Instead, become a Global Citizen. Learn how to amplify your impact.
In designing Global Citizen, we asked ourselves- how can the energy and momentum powering a movement be sustained once it sparks? How can we reach our maximum output? The Global Festival might act as a catalyst, it will spark our moment, but Global Citizen can sustain us as it continues to evolve, finding a place for each of us in the fight against extreme poverty.
Global Citizen works as an online engagement platform that empowers you with the tools to learn and take action against extreme poverty. Over the coming weeks it will become available as a downloadable phone app. allowing you to connect wherever, whenever. The platform is designed to make our actions measurable, and to focus and sustain the power of our collective energy. But the platform will also be personalised; so you can engage with the particular issues which you’re passionate about, while becoming introduced to others. The app. won’t let you get lost in the masses; it’s designed to facilitate and measure your part in the movement. 
It will offer a wide cross-section of content and actions concerning international health and development issues -- ranging from videos to in-depth white papers. It will connect you with the work of our non-profit partners and social entrepreneurs who are working in each of these areas, as well as academics, writers, celebrity spokespeople and the music artists involved. The app. allows us to capitalise on the reach of mobile technology- a power that movements before us couldn’t yield.
Never has it been made so easy to mobilise as a generation, and for everyone to find his or her part in it.
To end extreme poverty, we need to change the broken systems and policies: trade rules, vulture funds etc. that keep people poor. As constituents we have the ability to set the political agenda but only if we demonstrate enough political support. The G20 countries – representing 90% of global gross national product, 80% of world trade, and two thirds of the world’s population –hold the key to this possibility, as they shape the global system. The citizens within these countries-- that’s us-- will create the political demand for leaders to make decisions that determine the fate of so many others.
Together, we will be the generation to end extreme poverty.
Amplify your impact, with Global Citizen |